---
title: Synthetic Users for Digital Experience Testing | XCentium
description: Learn how AI-powered synthetic users can improve content audits, CMS migrations, website redesigns, customer journeys, and digital experience decisions.
---

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# Test Your Digital Experience Before Your Customers Do

#### *How AI-powered synthetic users improve content audits and digital experiences*

![Put Your Customer in the Room Synthetic Users for Content Audits](https://lp.xcentium.com/hs-fs/hubfs/Put%20Your%20Customer%20in%20the%20Room%20Synthetic%20Users%20for%20Content%20Audits.png?width=600&height=400&name=Put%20Your%20Customer%20in%20the%20Room%20Synthetic%20Users%20for%20Content%20Audits.png)

Most organizations have too much content, outdated pages, unclear ownership, and little visibility into what actually delivers value. Traditional content audits are often slow, subjective, and difficult to scale.

AI-powered synthetic users offer a new approach. By simulating realistic customer behaviors and decision-making, they help teams identify content gaps, uncover usability issues, validate customer journeys, and prioritize improvements before changes go live.

Whether you're planning a content audit, CMS migration, website redesign, or personalization initiative, this session will show practical ways to make faster, more confident decisions.

[Watch now](https://lp.xcentium.com/test-your-digital-experience-before-your-customers-do?hsLang=en#register)

## What you'll learn

### Why traditional content audits fall short

Understand why manual content reviews often become subjective, inconsistent, and difficult to scale.

### How AI-powered synthetic users work

Learn how synthetic users simulate customer behaviors, goals, and decision-making patterns to evaluate content and digital experiences from the customer's perspective.

### How to evaluate content before making changes

See how synthetic users can identify content gaps, confusing navigation, weak messaging, and friction within customer journeys before updates are published.

### Where synthetic users create the greatest value

Explore practical applications for content audits, website redesigns, CMS migrations, personalization initiatives, and ongoing digital experience optimization.

### Practical steps to get started

Learn practical steps your organization can take to begin incorporating AI-powered customer simulation into content and digital experience initiatives.

## Our speakers

 Hear from XCentium experts as they demonstrate practical ways organizations are using AI-powered synthetic users to improve content strategy, customer journeys, and digital experiences.

![Kevin Williams](https://lp.xcentium.com/hs-fs/hubfs/Kevin%20Williams.png?width=500&height=500&name=Kevin%20Williams.png)

### Kevin Williams

VP, Digital Experience and Engagement  
XCentium

![Livvie Goble](https://lp.xcentium.com/hs-fs/hubfs/Livvie%20Goble.png?width=500&height=500&name=Livvie%20Goble.png)

### Livvie Goble

Content Strategist   
XCentium

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