Test Your Digital Experience Before Your Customers Do

How AI-powered synthetic users improve content audits and digital experiences

August 20, 2026 | 2 PM ET

Put Your Customer in the Room Synthetic Users for Content Audits

Most organizations have too much content, outdated pages, unclear ownership, and little visibility into what actually delivers value. Traditional content audits are often slow, subjective, and difficult to scale.

AI-powered synthetic users offer a new approach. By simulating realistic customer behaviors and decision-making, they help teams identify content gaps, uncover usability issues, validate customer journeys, and prioritize improvements before changes go live.

Whether you're planning a content audit, CMS migration, website redesign, or personalization initiative, this session will show practical ways to make faster, more confident decisions.

BONUS: 10 qualified registrants will each receive a $25 Uber Eats gift card.

Reserve your spot

What you'll learn

Why traditional content audits fall short

Understand why manual content reviews often become subjective, inconsistent, and difficult to scale.

How AI-powered synthetic users work

Learn how synthetic users simulate customer behaviors, goals, and decision-making patterns to evaluate content and digital experiences from the customer's perspective.

How to evaluate content before making changes

See how synthetic users can identify content gaps, confusing navigation, weak messaging, and friction within customer journeys before updates are published.

Where synthetic users create the greatest value

Explore practical applications for content audits, website redesigns, CMS migrations, personalization initiatives, and ongoing digital experience optimization.

Practical steps to get started

Learn practical steps your organization can take to begin incorporating AI-powered customer simulation into content and digital experience initiatives.

Our speakers

 Hear from XCentium experts as they demonstrate practical ways organizations are using AI-powered synthetic users to improve content strategy, customer journeys, and digital experiences.

Kevin Williams

Kevin Williams

VP, Digital Experience and Engagement
XCentium

Livvie Goble

Livvie Goble

Content Strategist
XCentium