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Most organizations have too much content, outdated pages, unclear ownership, and limited visibility into what is actually performing.
During CMS migration projects, content audits are often among the most time-consuming and subjective parts of the process.
What if you could evaluate your content through the eyes of your customers before anything goes live?
Join Kevin Williams (XCentium) and Aswin Mannepalli (Sitecore) to explore how synthetic users can help organizations evaluate experiences, improve content audits, and optimize digital experiences over time.
VP, Digital Experience and Engagement
XCentium
Kevin Williams brings more than 25 years of experience leading experience design, digital strategy, and innovation for global organizations. He has worked across startups, non-profits, and Fortune 500 companies, building design programs that drive business growth and differentiated customer experiences.
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Industry Advisor
Sitecore
Aswin Mannepalli is an Industry Advisor at Sitecore, helping executives, marketers, and startups solve complex business challenges in a competitive digital landscape. His strategic guidance supports innovation and operational excellence for organizations looking to grow. He is also a lecturer at the Wharton School, where he helps prepare future business leaders for success.